The day of boxXshop

December 1, 2011, Amsterdam

* * * * * * * * * * * * * * * * * * * * * *

2:30 pm Raining cats and dogs

Together with 7 volunteers who rushed to Lloyd Hotel through the rain, we began our boxXshop construction. In less than a hour, we gathered 44 boxes from here-and-there of Lloyd Hotel, clean out the books and assembled two boxXshops in two separated platforms.

boxXshop at the lower platform

boxXshop at the upper platform

boxXshop at the upper platform

3.30 pm Installing boxXshop
Participants were arriving and installing their boxes. This is a very interesting moment to see the growing diversity of shops in the boxes. One of the participants has made a special inner frame, which fit exactly into the box…great job!

The frame fit perfectly in the box; a beautiful way to display

Participants installing the boxXshop

Participants installing the boxXshop

6.00 pm Now let’s kick off!
Before we knew, people already started to flow into the two platforms where our boxXshops were located. From now on, the streams of visitors continued, even the rain outside did not stop people coming in. It was a great boxXshop experience!

First group of people came in~

Two platforms were filled with Thursday evening shoppers who came through the rain

11.00 am, December 2
Next morning another 7 volunteers came back to Lloyd Hotel with me, to demolish our boxes installation and re-assemble the boxes back to their original state. That was a bit puzzeling because the boxes were from different places and loaded with different things inside. But again, it was all done within an hour~Then we had a nice treat of apple pie to officially end our event.

See the boxes at the background? #Cradle-to-cradle

* * * * * * special thanks * * * * * *
boxXshop was created not only as a popup shop but also a social event, where participants could promote their handmade work and enjoy creating a temporary shop together.
Thanks to Lloyd Hotel who has greatly supported us – free space plus the Library boxes in which we could temporarily use for one evening.
Etsy / Dutchhandmade has also showed great interest in supporting our event, spreading the word to their community of handmade lovers and makers.
Of course, without our 30 enthusiastic participants, the event would not be realized. The fully engaged participants have made this event a memorable experience plus some new friendships.
* * * * * * final note * * * * * *
In total the event took 3 hours to install and 1 hour to demolish; all the boxes were returned to their original state, as if nothing happened…#cradle-to-cradle!
The only thing that I feel sorry about, is that it’s difficult to give every participant the same visibility. The same problem in our photo gallery – the selected photos only show some of boxes, who have better quality of lighting. Hopefully, this event will make all the participants feel like part of one collective shop…and that’s what it is about.
You can find more photos here: boxXshop, a set on Flickr.
boxXshop-FlyerboxXshop preparation - lower platformboxXshop preparationboxXshop preparation - lower platformboxXshop preparationboxXshop preparation
boxXshop preparationboxXshop preparationboxXshop preparationboxXshop preparation - upper platformboxXshop preparationboxXshop preparation
boxXshop preparation - upper platformboxXshop preparationone of the boxXshopboxXshop at lower platformupper platform of Lloyd HotelboxXshop preparation
some of the boxXshopa little workshopone of the boxXshopboxXshop at upper platformboxXshop at upper platformboxXshop at lower platform

2 thoughts on “The day of boxXshop

  1. Pingback: News release: boxXshop | Nest Project

  2. Pingback: News release: boxXshop | Nest Project

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