Pop-up! Temporary use of niche spaces

In the last post Pop-up! Creative use of niche spaces #2 I have shared some cases of shared storefronts, collaborative shops and temporary use spotted in Taiwan. Those urban happenings are interesting though often motivated by short term profits. Here I’d like to share some international cases that have more longer-term impacts on the use of urban niche spaces:

////// Restaurant Day, Helsinki ////// A day for anyone to start up a guerrilla restaurant

Image by jonnatammisto

Restaurant Day is a food carnival in Helsinki when anyone can open a restaurant for a day, and the best of all is – no permits needed! Imagine that you can order a sandwich that is served in a basket, lowering down from a 3rd floor apartment window?

Image by jonnatammisto

The 4th pop-up restaurant day was just celebrated on February 4th 2012. It has been a success because it encouraged everyone to be creative in making food (which most people like to do), making a one day business (with lots of fun) and turning a home or a street into a restaurant (like a carnival). As described in The Pop-up City:

…a Forager Baker kitchen where everyone could make their own pizza from fresh picked ingredients in a stone oven and a Soup King serving soup and advising its customers to buy plates in the nearby flea. Restaurant Day was organised through a Facebook event and food was literally popping everywhere; in the streets, parks, clothing shops as well as Helsinki homes.

It’s interesting to see how this experiment keeps encouraging more fresh restaurant concepts, and how the urban regulation will react to this informal initiative. To get more impressions of Restaurant Day you can check this Flickr album

////// Meanwhile Space ////// Connecting temporary users to vacant properties

image source: http://www.meanwhilespace.com

Meanwhile Space connects temporary users (e.g. artists, start-up entrepreneurs or charities) to landlords with available spaces, in which temporary leases are organized. As described Meanwhile Space’s mission:

Meanwhile Space works with landlords, landowners, developers and local authorities to relieve them temporarily of liabilities (insurance, rates, security etc.) associated with holding redundant shops, offices, cleared land etc. whilst an appropriate commercial solution is being sought. By working with local communities and other stakeholders, interim or ‘Meanwhile,’ uses are deployed to reanimate the space and provide opportunities for community benefit and social enterprise.

This creates mutual benefit for both the vacant property owners and the temporary users who, on the one side can finally release their frozen properties, and on the other side can finally afford spaces to start up. On Meanwhile space’s website you can find practical resources / handbooks that describe how Meanwhile Lease works for both the landlords & users.

One of their initiatives is using a former Subway shop in Exmouth Market in London, which has already hosted many projects from an exhibition space (The Pallet Project during Clerkenwell Design Week), a vintage clothing shop (Harry’s smile) to a cake shop (Roving Chef).

The former Subway shop has been vacant for two years before Meanwhile Space re-activate it.

Launch of The Pallet Project. Images by Robyn-Louise Simms, New Deal of the Mind

Roving Chef - a one-week cake shop at the end of August, 2011.

Click this Meanwhile Space Forum to see more images of these projects.

////// REC, Igualada ////// 3-days event that turns a village into a fashion outlet

Preparation of the pop-up shop Desigual at REC store. Image source: www.recstores.com

REC claims itself as ‘experimental store’ by transforming old factories in the village Igualada into pop-up shops, where the emerging design brands offer their stock at incredible (affordable) prices. What makes this initiative exciting is the choice of location – a decaying town that has a long tradition of tanning and textile industries. This event thus connects the locals, physically and mentally, back to their industrial heritage & tradition.

The following video shows the first edition of REC.01, giving an impression of Igualada and the process of reviving abandoned buildings:

The REC.05 is going to celebrate its 5th edition during June 6-8, 2012. Click this google map to browse the route of this year.

Related articles

• Pop-up! Creative use of niche spaces (nestproject.wordpress.com)
• Pop-up! Creative use of niche spaces #2 (nestproject.wordpress.com)
• There is an growing necessity / interest in running temporary stores or collaborative shops. In the next post, I’d like to share with you some cases & inspirations of these retail interior. Stay tuned!

Pop-up! Creative use of niche spaces #2

In 2011, I have posted an article with the same title. Together with another article Rent A Shelf and start up a collaborative pop-up shop, they were the most visited posts last year. In 2012, I’d like to look at the term Pop-up not only from the trendy retailing examples but also those improvisational, informal and temporary cases spotted in Taiwan.

////// case one ////// sharing shop spaces or occupying pedestrian area //////
In Taiwanese urban context, sharing spaces is actually triggered by many private shop renters who use the space to make extra profit. Imagine a retail shop owner who rents a space for 1000 euro/ month, and then share the shop space with other two sub-renters who pay 500 euro/ month each. In this way, they share the initial investment & risks, and could possibly attract more customers.

In Taipei: two food vendors share one storefront.

The idea to generate more income is so attractive that many shop renters even claim the pedestrian zone and rent them to other street food venders. In the picture below you can see: the shop owner has moved out to become the street vendor (where the red arrow is pointing), in order to rent the storefront to another shop. He even rents out the pedestrian zone to another street food vender.

You can see the shop owner occupies the left corner outside of the storefront, and another food vender rents the pedestrian zone in front of the shop.

Occupy the pedestrian zone.

In the picture above, you can see the owner of the convenient store (which opens 24 hours) has also rented the pedestrian zone to other vendors during the day.

The above mentioned examples actually get media attention only when they are being spotted as illegal business, and are considered as planning defect. Though on the other hand, they have created shared value by intensifying the use of the space.

////// case two ////// pop-up sales and temporary stores in vacant spaces ////////
Far before Pop-up has become a trend, there were already temporary shops filling up the vacant retail stores in the cities. This kind of pop-up stores, or temporary outlets were emerged out of an economic situation: in the time of bad economy, retailers could save money on interior decoration and quickly clear their stock; property owners could profit from short-term tenants rather than leaving the space vacant.

Picture source: urbanphoto.net, by K.Y. Cheng

One of Urbanphoto’s article, Temporary Stores Thrive as Others Fade, has looked at this kind of temporary shops in the context of Hong Kong:

“Since many retailers signed contracts at the top of the market one or two years ago, rents remain high and so does the potential for bankruptcy. When shops go out of business, landlords are faced with a few options: bide their time by keeping the space empty, slash rents, or play host to a temporary store that will help them cover costs until they find a new permanent tenant.”

////// case 3 ////// social selling and the collaborative shop //////
A recent article in The Pop-up city has mentioned Social Selling, predicting that it will become a growing trend in 2012. In Taiwan, social selling or in another word collaborative shop, has been always a reality. Just around the corner of my parents’ apartment in Taipei, I’ve spotted a tea shop (1m x 1m space) nested in a bike store.

For a start-up business, a small-, affordable- space at a prominent location is all that it needs. For many online business, renting a small space together with others as a show point or just popping up at various locations – seem to be more effective than occupying a big high-street storefront. It’s exciting to see this happening in world-wide cities – private initiatives and non-profit organizations are starting to share retail, working or restaurant spaces. By making the spaces more shareable for multiple, mixed or temporary use, the value of spaces can thus be intensified and multiplied.

In my next post, I’ll share some international cases where collaborative shops are created with more social or non-for-profit approaches.

Ending note: I’d like to thank Boundary Unlimited who has inspired me a lot about Asian informal urban development and brought my interest back to my own Taiwanese urban experience.

The nest of The Mouse Mansion (Het Muizenhuis)

I’d love to share this winter wonder with you for this specific moment of the year.
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It was an year ago, around the same period of Christmas holidays, that this installation The Mouse Mansion (Het Muizenhuis) popped up in the window of my neighbor’s house. Its surprising presence has surely created a new attraction in my neighborhood. Everyday curious crowds hung in front of the window; kids especially excitedly stuck their faces on the glass and crawled up and down of their parents in order to see every corner of this miniature house.

Well, the surprise is not just for the kids. I was also amazed after giving it a close look – these mice poppets, the miniature house, the furnishing of the house, the bathroom fixtures and the kitchenware…etc., every detail of this miniature house is crafted all by an artist, Karina Schaapman.

The making of:
From the picture above, you can see that these water vases are actually made of paper!

An impression on the structure of the house before we get closer to look into the rooms…

The wall paper and all those blankets on the shelves…

The candle holder on the wall (right side)…

The tiles in the bathroom, the weighter, and the garbage bag next to the trash can…

The lady’s corner…

Bakery and the delicatessen…of course, the bycicle! These are mice in the Netherlands!

This is my favorite, Oliebollen street vendor – Oliebollen is a bit like donuts (fried dough) a traditional Dutch treat for December.

This window is located at Weesperzijde adjacent to the river Amstel. There are some café restaurants next to it. Beyond the event days, it’s just a domestic / and transit route. During the month when The Mouse Mansion was nested, the anonymous window has created a new point of interest. Since then, I see more often that these kind of temporary window gallery popping up in my neighborhood.

Though this year, The Mouse Mansion has found a permanent nest at OBA (Amsterdam Public Library), so I’m not able to say hello to these mice everyday anymore.

Now this book is lying everywhere in the bookstores in Amsterdam, and of course now it’s also in my book shelf. Though The Mouse Mansion will not come back to my neighbor’s window, I’ll have a cozy winter with the book accompany me.

Check the official blog of The Mouse Mansion / Het Muizenhuis.
http://the-mouse-mansion.blogspot.com (in English)
http://hetmuizenhuis.blogspot.com (in Dutch)

Pop-up shop manual by Caroline de Jager

After tweeting back and forth for an appointment, finally I met Caroline de Jager via Skype. Caroline is a very active entrepreneur who has been one of the earliest temporary shop (pop-up shop) initiators in Amsterdam, and then initiator of online matchmaking service for vacant properties and popup initiatives (popupsqure).

Besides these, she is now very involved in adaptive reuse of vacant urban properties, such as the latest initiative, BetaHuis in Heerlen.

Below is the story particularly on the hands-on experience she shared with me about operating temporary shops.

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Few years back when Pop-up Shop (=temporary shop) not yet a buzz word in Amsterdam, Caroline had already the idea to start up a temporary shop. ‘I simply wanted to own a retail shop without mortgage, and to invest as little as possible. So take a vacant shop space and run a temporary store became the most logical choice’, she said. It was also the changing moment in the real estate market when the demand of retailers started to shift from larger spaces to smaller spaces.

Exterior of Gravenstraat 12

To launch a Pop-up shop is actually more about being an activist than having the idea. ‘My friend and I started to bike around the city, looking for a vacant storefront. If we found an interesting property, we would immediately approach the property owner and tried to promote our idea with a mood-board’. You also have to be blunt and stay flexible. Their strategy is: ‘We don’t want to pay you (property owner), but we would leave immediately as soon as you find your tenant’. Sometimes they spent endless calls and visits to catch the property owner, but usually the owners agreed and sometime even gave the key immediately. Caroline explained to me still with great enthusiasm about one of their Pop-up stores, located at Gravenstraat Amsterdam. ‘That was a fabulous storefront and location, where we were told to stay for 3 weeks but eventually extended to 6 months. Our temporary shop has definitely attracted more potential tenants, so the property owner was very pleased with us.’

"We don't pay you, but we will leave immediately after you find the tenant"

"Interior? Keep it simple because you don't know when you need to leave"

"Cardboard is a versatile & low-budget material to use for temporary store"

Concerning the restrictions of urban regulation, it seems that launching a Pop-up shop is much easier than we could imagine. When you are running a temporary retail store in a space that is designated as a retail space, then there’s not much to worry about. Then, I had to think about one of the events that I tried to launch in a retail space. At that time I proposed an event with cooking related activity in a forgotten Chinese shopping mall – catering in retail space – which brings up more conflicts with the urban regulations.

What makes me really interested in these temporary uses of space, is about being in between the informal model (squatting / occupying illegally vacant spaces) and the formal model (signing contract / paying legally as a tenant), being able to subvert the vacant urban properties and testing the market. But don’t forget – people still keep throwing and attending parties, markets, garage sales, auctions…besides, there are plenty of pop-ups as corporate marketing tool.

So what are the tips and lessons to make a genuine pop-up store? Perhaps it’s important to amplify the effects – effects on the location and on the vacant property – that your shop will create. Turning vacancy into a new possibility #subverting #re-inventing #being activist

Ready to start up your own pop-up? Get Caroline de Jager’s ‘Handbook: How to open a pop-up store’ by mailing to info@popupsquare.nl

The day of boxXshop

December 1, 2011, Amsterdam

* * * * * * * * * * * * * * * * * * * * * *

2:30 pm Raining cats and dogs

Together with 7 volunteers who rushed to Lloyd Hotel through the rain, we began our boxXshop construction. In less than a hour, we gathered 44 boxes from here-and-there of Lloyd Hotel, clean out the books and assembled two boxXshops in two separated platforms.

boxXshop at the lower platform

boxXshop at the upper platform

3.30 pm Installing boxXshop

Participants were arriving and installing their boxes. This is a very interesting moment to see the growing diversity of shops in the boxes. One of the participants has made a special inner frame, which fit exactly into the box…great job!

The frame fit perfectly in the box; a beautiful way to display

Participants installing the boxXshop

Participants installing the boxXshop

6.00 pm Now let’s kick off!

Before we knew, people already started to flow into the two platforms where our boxXshops were located. From now on, the streams of visitors continued, even the rain outside did not stop people coming in. It was a great boxXshop experience!

First group of people came in~

Two platforms were filled with Thursday evening shoppers who came through the rain

11.00 am, December 2

Next morning another 7 volunteers came back to Lloyd Hotel with me, to demolish our boxes installation and re-assemble the boxes back to their original state. That was a bit puzzeling because the boxes were from different places and loaded with different things inside. But again, it was all done within an hour~Then we had a nice treat of apple pie to officially end our event.

See the boxes at the background? #Cradle-to-cradle

* * * * * * special thanks * * * * * *

boxXshop was created not only as a popup shop but also a social event, where participants could promote their handmade work and enjoy creating a temporary shop together.

Thanks to Lloyd Hotel who has greatly supported us – free space plus the Library boxes in which we could temporarily use for one evening.

Etsy / Dutchhandmade has also showed great interest in supporting our event, spreading the word to their community of handmade lovers and makers.

Of course, without our 30 enthusiastic participants, the event would not be realized. The fully engaged participants have made this event a memorable experience plus some new friendships.

* * * * * * final note * * * * * *

In total the event took 3 hours to install and 1 hour to demolish; all the boxes were returned to their original state, as if nothing happened…#cradle-to-cradle!

The only thing that I feel sorry about, is that it’s difficult to give every participant the same visibility. The same problem in our photo gallery – the selected photos only show some of boxes, who have better quality of lighting. Hopefully, this event will make all the participants feel like part of one collective shop…and that’s what it is about.

You can find more photos here: boxXshop, a set on Flickr.

News release: boxXshop

The official flyer

boxXshop is a very special 180 minutes Christmas market on the 1th of December inside Lloyd Hotel Amsterdam. 30 gift shops with great variety will pop-up and bring you limited edition handmade gifts for Sinterklaas and Christmas.

30 artists, makers and designers will offer you diverse Christmas gifts.

This is a collaborative pop-up shop with 30 artists, makers and designers, who will offer you diverse goods ranging from jewelry, paper and craft, ceramics and pottery, delicatessen, crochet, to knitting. No commercial products; only personal cultures…and all presented in 40 different boxes. So where are these boxes from? They are boxes from Lloyd Hotel’s library! Together we will install the boxXshop 2 hours prior to the event; after the event, all the boxes will be re-installed as the library. #Cradle-to-cradle!

boxXshop is the place to be for you who fancy an alternative Christmas market, and who want to enjoying shopping and a delightful Thursday evening in a cozy place. You can find us on December 1, Thursday shopping night at Lloyd Hotel. We will be there from 6-9pm…See you then!? Oh, and don’t forget to bring your cash!

This event is created together by Lloyd Hotel & Cultural Embassy and Nest Project.
You can also get an impression of our event by watching this video or the photos.

Rent A Shelf and start up a collaborative pop-up shop

In my previous post about space sharing, I’ve mentioned the idea of flexible ownerships of a shop space; for example, anyone can sell/ promote products on a shop’s wall. It is a growing retail store concept – instead of investing a shop space by one’s own, more and more artists, designers and start-up retailers are investing together and become ‘temporary co-owners’ of a shop. This new trend of Owning a Shop Together not only helps the small, start-up retailers to invest less, but also creates great product varieties for the customers.

Onedayshop in Amsterdam. image source: popupcity.net

For example, Onedayshop is a furnished ‘vacant’ retail space open for short-term (1 day – 1 week) lease. A recent post by Pop-up city says:

For customers this initiative is great to test a brand’s products and to find out whether it would be a good idea to rent a shop on their own. Like with exhibitions, the opening party is the best moment to sell creative products, as the artist’s own network is present at that moment.

Here I’d like to share with you three other interesting retailing stores around the world. They are not necessarily representative; but they have all tried to create marketplaces that effectively connect individual sellers & buyers together. These are emerging retail spaces that are collaboratively run by individual sellers / temporary shop owners.

1. Tokyo Pass The Baton Vintage Shop:

Shop space of Pass The Baton in Omotesando, Tokyo.

Launched with an opening party together with an online webshop, some say it’s the best second-hand store of the world with a statement:

The modern marketplace contains a vast diversity of commercial products…….creating something new is a wonderful thing, but taking good care of an object that is already there can be magical.
Pass on your personal culture.
It’s a new way of recycling.

At Pass The Baton, you’ll find Items for sale presented not only by images, but also by a brief profile of the seller. Beyond the flea markets, this is a marketplace both physical and online for buyers and sellers to exchange their ‘personal culture’.

2. Singapore CACTUS Farm:
This is a good business model of boxXshop – as I have mentioned many times in my previous posts – a concept that prevails many Asian cities including Tokyo, Shanghai, Hong Kong and Taipei. It’s slogan: ‘get a prime location for $5.00 a day!’

Cactus cubic shop in Singapore.

For young designers, Cactus Farm an affordable and fully serviced retail space in a shopping mall to showcase their ideas and products. Together with other temporary co-owners, you can rent a cubic space for a reasonable fee (and for a short time) to test the market of your product!

3. Muenster / Munich Rent-a-shelf:
I came across this article ‘Rent-a-shelf: a new way to sell and advertise – including yourself’ that tells the new trend of Rent-a-shelf in Germany which was spotted by Pop-up city (yes, again!). I’m sure that there are more examples of Rent-a-shelf around the world, since it’s a more spontaneous action and might not be properly documented. Anyway, what’s interesting in this article, is about a young man who withdrew from facebook and rented a shelf in a shop to advertise himself as an available single. Do check this article which contains some good thoughts and interviews about these space-sharing initiatives in Germany. As the article says:

A simple shelf in a small store is really all a person needs to advertise and sell their products and services…

If you have a shop and would like to generate more flows and curiosities, why not share your shelf and create a collaborative pop-up shelf shop?

My space is also Your space: Space Sharing

This morning I came across the blog collaborative consumption (manifested as ‘What’s mine is Yours’) then I have chatted with a friend about P2P sharing cars, and besides I’m busy with pop-up store by using available boxes at Lloyd Hotel.

We will borrow these boxes from Lloyd Hotel

These seem like random topics but they all shake up the way we think about ownerships.

Gradually, we are creating new values to exchange services or properties – besides money. These days, more and more new initiatives are enabling everyone to share available resources with the others, and turning My properties into Our properties: examples like share un-used cars (ex. LiftShare), share spare spaces at home (ex. AirBnB), share vacant desks in the office (ex. deskwanted) or simply share working space together (ex. The Hub).

New off-line marketplaces or on-line platforms are stimulating flexible ownerships, and creating new opportunities by sharing. One interesting reference is this infographic: the Collaborative Home, posted by FastCo Design, reporting all the spared things you can share from home:

image source: FastCo Design

This flexible ownership of properties, is one of the major inspirations behind the initiative of pop-up store boxXshop. This is also what Nest Project aims to do – mobilize individual makers of arts and crafts by connecting them to available spaces. There are plenty of spaces left vacant or available to share in our cities. With the current web technology and mobile phone applications, it’s possible to enable any individual to launch a pop-up store spontaneously. Imagine that a shop owner can tag a piece of sharable space, such as a piece of wall. So people who received this push notification can walk in this shop and say “hi I want to sell this, can I hang it on the wall??”

Further reading:
1. Pop-Up Coworking: A Way To Work Anywhere (with interesting photos), published by Shareable.
2. Home-Sharing Programs Offer Longer-Term Housing Solutions, published by Shareable.
3. I have started to collect some examples of marketplaces & platforms that enable individuals to connect their available sources (time, properties, services) to others that need them. Let me know if you know other interesting marketplaces & platforms. I’d like to keep collecting this information and share with you at Pinterest!

Pop-up! Creative use of urban niche spaces

With this post, I hope to give an impression on the current trend of pop-up initiatives who turn urban niche spaces into temporary attractions. Here you can find international initiatives that take ‘nomadic’ as a strategy (such as Comme des Garçons). You can also discover projects that initiate time-share to intensify the use of space (such as Mission Chinese Food). It is worth-noting that many of them rely with social media (twitter, facebook, RSS…) which keeps their followers/ fans updated about the next surprising event/ location.

////////// Nomadic //////////

Comme des Garçons is the pioneering example of pop-up shops. Launched at unremarkable locations in Berlin/ Glasgow/ Reykjavik/ Helsinki/ Singapore and just to name a few – it has attracted curious crowds by the fusion of high-end fashion brand and the low-tech interior space. The picture above shows a recent pop-up store in Warsaw that has transformed a former fruit and vegetable store in to a temporary retail shop.

image source http://hypebeast.com

Henrik Vibskov – the danish designer launched ‘The 100 days store’ in SPRMRKT Amsterdam, as the first stop for his traveling fashion show/ retail store. Traveling around the major European capitals, each store will be an experiment with spaces and installations. Here you can find an interview about the designer and his initiative.

image source http://blog.henrikvibskovboutique.com

Event announcement: boxXshop

Nest Project welcomes crafters and entrepreneurs in arts & crafts to join this year’s pop-up shop boxXshop:

boxXshop is a pop-up gift shop made of boxes.

Every cardboard box is a retail store/ or a mini gallery.

>> This picture shows a typical box shop in Taipei, Taiwan.

>> FEBO is also an example, thought theres only one owner.

Why boxXshop?

These days pop-up shop has become the marketing strategy for fashion retail stores, who launch an event/ party to surprise their customers. Instead of limiting the possibility to exclusive design & fashion, Nest Project wants to launch an ‘open marketplace’ to arts & crafts – created by whether artists, designer, hobbyists or craftsmen – under the price of 50 euro. Imagine baked goods, print goods, vintage goods, wooden housewares, felt jewelries, crochet baby clothes, DIY gifts and more all  in the boxXshop.

>> Every box has a different owner.

The goal is to create a one-day marketplace with unlimited diversity of affordable handmade goods, which have often difficulty to promote and to find affordable niche spaces for themselves.

The event will take place at Lloyd Hotel Amsterdam on Thursday shopping night, December 1, 2011. More info click here.