Event announcement: boxXshop

INVITATION2013

Date: Thursday November 28, 2013
Time: 6pm-9pm (Koopavond)
Place: Oostelijke Handelskade 34, Amsterdam

Fancy a quirky Xmas market with 100% handmade cute little gift?

boxXshop is a very special 180 minutes Christmas market on the Thursday Shopping Evening at Lloyd Hotel Amsterdam. During the event, Lloyd Hotel’s library will be transformed into 22 gift shops with limited edition handmade gifts for Sinterklaas and Christmas.

22 designers and makers will be selling their handmade goodies ranging from paper & print, jewelry, ceramics, crochet to yummy edible gifts presented in different box shops – after the event, all the boxes will be demolished and re-installed again as the library.

boxXshop is the place to be for you who fancy an alternative Christmas market, and who want to enjoying shopping in delightful Thursday evening in a cozy place. You can find us on Thursday November 28th at Lloyd Hotel. We will be there from 6-9pm…See you then!? Oh, and don’t forget to bring your cash!

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Below you will find more info and impressions from our past events in 2011 and 2012.
You can get an impression of boxXshop 2011 by this video or these photos.

installing the boxXshop

33 makers and designers will offer you diverse handmade gifts perfect for Sinterklaas & Xmas

You can check this post The day of boxXshop to see how boxXshop was built together in 2 hours.

boxXshop is built by these boxes, currently used as Lloyd Hotel library’s storage

*This year boxXshop is made possible by
Lloyd Hotel
& Cultural Embassy, Nest Project and Eliane Roest.

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10 examples of Collaborative Store in Amsterdam

What is a Collaborative Store?
Imagine it’s like an online marketplace (e.g. etsy) translated into a bricks-and-mortar store. This is a perfect model for micro entrepreneurs – craftspeople, designers, independent musicians, inventors, food makers – who can collectively create the maximum visibility with just little investment.

Endossa is an interesting example in Sao Paulo which has defined their store as:

a shop where people choose what it sells. It´s a translation of many concepts behind web 2.0 into a bricks-and-mortar store. A platform where content (products) gets ranked and filtered by users (consumers).

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There are some basic strategies in running a Collaborative Store:

Open marketplace: rather than selecting vendors, the store is available to almost every product. It’s a user-generated selection process meaning eventually unique and creative products will be endorsed by the customers.
Micro-investment: usually a small amount of fee is charged without sales commission.
Shops-within-a-shop: micro-retail-space such as shelf / boxes are made available for rent. In some other cases, a shop space is collaboratively run by multiple tenants.
Temporary lease: leasing a shop space for a short period of time – for a day, a weekend or a month.
Mixed Use: mixing different types of activities in one space – retailing, workshops, performance, food & beverage, beauty salon…etc.

Collaborative Store is not yet very common in Amsterdam and other cities in the Netherlands, but there is certainly a growing interest in this niche. Below I’ve sampled 10 initiatives in Amsterdam based on the above mentioned strategies. Hope this list will inspire more initiatives and help micro entrepreneurs to find start-up spaces and to collaborate.

1. The New Label Project (Rozengracht 75) is probably the first initiative in Amsterdam that realized the concept of Shelf (box) Rental Store. The shop space is carefully designed with different sizes of boxes which can be rented by various types designers & makers.

2. Open Shop Amsterdam (nieuwezijds voorburgwal 291) is a shop collaboratively run by several Dutch fashion designers. Since 2003, various Dutch starter designers have joined this initiative before they become independent.

3. One Day Shop (Haarlemmerdijk 41) offers an empty retail space where various retailers can rent for 1-3 days.

4. Mini Shopping center of cool (Amstel 180) is a mini retail store that offers various sizes of spaces and temporary rental possibilities.

5. Charlie & Mary (Gerard Doustraat 84) is a cafe-in-a-retail-shop collaboratively run by Beter & Leuk café and Charlie & Mary fashion store. Actually Beter & Leuk (Eerste Oosterparkstraat 91) has another café which also offers micro spaces for rent for design and crafts.

6. The Novel Swap Shop (Ernest Staesstraat 7) is a meeting place for free clothes-swap, coffee and cake. It is a part of the Bookstore project, a social initiative offering artists-in-residence with affordable living-working spaces. Want to launch an event here? Why not join their clothes-swap day, chat with the artists with free coffee and cake, and talk about future collaboration possibilities…

7. Depot BG (Tolstraat 137) is a project space initiated by several creative offices who are temporarily leasing the building of former city archives of Amsterdam. In the past, Depot BG has hosted various events including film, exhibition, pop-up dinner…and its door is always open for new ideas & collaborations.

8. Bar22 (Wolvenstraat 22-24) offers its space to host various events: for example, an online retailer ThinksILIKEThinkILOVE has launched an evening pop-up shop here, creating an interesting atmosphere of vintage shopping party.

9. One Day Shop HTNK (Wibautstraat 127) is an annual fashion event that offers a platform for designer labels, photographers, illustrators as well as accessories designers. The participants have been growing into more than 50 vendors for the last event. It takes place at Club Trouw, where music, food and fashion together create an exclusive fashion marketplace & party.

10. Ultra de la Rue (Oudekerksplein 30) is a fairly new initiative in Amsterdam’s Red Light District. A group of artists and designers are temporarily leasing the space, creating a mixed use space as gallery, café bar and store. The space is located at a fantastic central location with a little taste of history and eroticism. Why not grab a coffee chat and brainstorm collaborative events with Ultra de la Rue?

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Want to share more examples of Collaborative Store? Please feel free to leave a comment or pin your example at our Pinterest board of Collaborative Store.

Sneak preview of boxx…

Thank you for your interest in boxXshop!! The registration is closed now.
There have been more than 50 letters of interest coming into our mailbox, and so far all the boxes are booked by 30 participants.

The 30 boxXshop owners are:
1. Anna Sutherland, architect and crafter
2. Anne-Lise Heydra, owner of anneliseheydra
3. Anne Olde Kalter, owner of La Farme
4. Caro de Bruin, owner of honoriginal
5. Caroline van der Bijl, owner of Stop Me
6. Daniela Castelbranco, owner of Futurerecycles
7. Eliane Roest, owner of Roest Haakt
8. Emma Repelaer van Driel, owner of WonderfulWall
9. Jo Barnett, owner of Berger Barnett Architects
10. Joana Pedroso, owner of Trincar Uvas
11. Ju-Hsuan Hsu, owner of ruru’s laboratory
12. Kaita Shinagawa, owner of Studio ku+
13. Liesbeth & Barrie, owner of pinipiru
14. Majorca de Greef, owner of Ton de Boer
15. Manon Maatje, owner of MAUK studio
16. Marta Pakovska, owner of Martice
17. Maroeka Deekman, owner of RoOkiez
18. Masaaki Oyamada, owner of Masaaki Oyamada
19. Nolda Vrielink, owner of Nolda Vrielink
20. Niki Clerx, owner of byNikiClerx
21. Pasquale Pontillo, owner of Archichef
22. Paula Huizingha, artist
23. Roxanne van den Berg, owner of VanRox
24. Sauling Wong, owner of essyello
25. Stephanie Lama, architect and dancer
26. Uno Shinagawa, owner of Unobento
27. Wilma Bosland, owner of Wilma Bosland
28. Nathalie Tura, owner of LaNina Quilts

29. Iwona Wozniakowska, illustrator and architect
30. Agnieszka Gozdziuk, aga.flo

boxxshop participants

Here you can also view the work of all the boxXshop owners at once.

Follow updates about #boxXshop at our facebook page. More info about boxXshop click here.

The nest of Ton de Boer

‘The nest of…’ is a new series of stories about the niche spaces for arts and crafts. With this series, we will explore together the exciting, surprising and inspiring stories of people and their nests in Amsterdam.

//////////// Meeting Marjoca de Greef at Ton de Boer, May 2011

Instead of a gallery, Marjoca started a shop called Ton de Boer with both high art and consumer items. I was curious about what has inspired her to create this store.

‘I think art can be more accessible to everyone. In a shop, art can become a daily object/ product instead of being unknown and superior in a gallery’, said Marjoca. ‘Besides, it is hard to survive as a sculptor artist…’

Continue reading

why boxXshop?

How can we create maximum benefit by using limited resources of space and investment? boxXshop is created for starter designers and makers who need affordable niche spaces to kick off their new business. boxXshop is also intended to bring together designers and makers who are enthusiastic about creating a community for like-minded people.

>> This picture shows a typical box shop in Taipei, Taiwan.

Today online platform has made selling rather easy, such as Etsy, DaWanda & Craftori & Shopify. ‘If you have a skill, you have an economy.’ At the same time, people are showing an increasing interest to handmade-locally produced produces. This has enhanced the need to meet people in person, thus more and more platforms are based on the neighborhood, helps people to exchange skills or properties and above all, help people to meet each other.

Locally handmade products are limited and unique items; these are usually online-small business which needs only a temporary and small space to promote and to sell. A one-day-shop is thus a perfect platform for these artists, designers and makers to showcase their work and to interact with each others and the potential clients. boxXshop seeks the possibilities to nest in existing spaces and to create temporary shop-in-a-shop.

Another example of box shop

From one day big sale to pop-up shop

In the city of Taipei where I used to live, there have been many One-Day-Big-Sale, filling up the vacant retail spaces temporarily before finding new tenants. This kind of temporary shops used to offer inexpensive products with informal shop interior. In 2004, COMME des GARÇONS, the high-end fashion brand launched a temporary shop in Berlin. Since then, pop-up retailing has gradually become a marketing strategy. These shops opened only temporarily, thus the interior were usually left barely designed, creating an exclusive experience.

Another recent example is REC03, is an initiative in a village near Barcelona where a whole neighborhood was turned into 3-days pop-up shops.

Biking through the city of Amsterdam, you’ll notice that there are more and more shops and galleries that just opened for one day and closed again. Today artists, designers and retailers are taking the old retailing concept One-Day-Big-Sale seriously, challenging new ways of using shop spaces. Different from the One-Day-Big-Sale, today the pop-up initiatives know that it’s more about making an event than just selling products.

One interesting example in Amsterdam is Store Without A Home, offering exclusive collection of products. It’s located in Ijburg and temporarily filling up the vacant store…the space is literally COOL (no heating)...