What is a Collaborative Store?
Imagine it’s like an online marketplace (e.g. etsy) translated into a bricks-and-mortar store. This is a perfect model for micro entrepreneurs – craftspeople, designers, independent musicians, inventors, food makers – who can collectively create the maximum visibility with just little investment.
Endossa is an interesting example in Sao Paulo which has defined their store as:
a shop where people choose what it sells. It´s a translation of many concepts behind web 2.0 into a bricks-and-mortar store. A platform where content (products) gets ranked and filtered by users (consumers).
There are some basic strategies in running a Collaborative Store:
• Open marketplace: rather than selecting vendors, the store is available to almost every product. It’s a user-generated selection process meaning eventually unique and creative products will be endorsed by the customers.
• Micro-investment: usually a small amount of fee is charged without sales commission.
• Shops-within-a-shop: micro-retail-space such as shelf / boxes are made available for rent. In some other cases, a shop space is collaboratively run by multiple tenants.
• Temporary lease: leasing a shop space for a short period of time – for a day, a weekend or a month.
• Mixed Use: mixing different types of activities in one space – retailing, workshops, performance, food & beverage, beauty salon…etc.
Collaborative Store is not yet very common in Amsterdam and other cities in the Netherlands, but there is certainly a growing interest in this niche. Below I’ve sampled 10 initiatives in Amsterdam based on the above mentioned strategies. Hope this list will inspire more initiatives and help micro entrepreneurs to find start-up spaces and to collaborate.
1. The New Label Project (Rozengracht 75) is probably the first initiative in Amsterdam that realized the concept of Shelf (box) Rental Store. The shop space is carefully designed with different sizes of boxes which can be rented by various types designers & makers.
2. Open Shop Amsterdam (nieuwezijds voorburgwal 291) is a shop collaboratively run by several Dutch fashion designers. Since 2003, various Dutch starter designers have joined this initiative before they become independent.
3. One Day Shop (Haarlemmerdijk 41) offers an empty retail space where various retailers can rent for 1-3 days.
4. Mini Shopping center of cool (Amstel 180) is a mini retail store that offers various sizes of spaces and temporary rental possibilities.
5. Charlie & Mary (Gerard Doustraat 84) is a cafe-in-a-retail-shop collaboratively run by Beter & Leuk café and Charlie & Mary fashion store. Actually Beter & Leuk (Eerste Oosterparkstraat 91) has another café which also offers micro spaces for rent for design and crafts.
6. The Novel Swap Shop (Ernest Staesstraat 7) is a meeting place for free clothes-swap, coffee and cake. It is a part of the Bookstore project, a social initiative offering artists-in-residence with affordable living-working spaces. Want to launch an event here? Why not join their clothes-swap day, chat with the artists with free coffee and cake, and talk about future collaboration possibilities…
7. Depot BG (Tolstraat 137) is a project space initiated by several creative offices who are temporarily leasing the building of former city archives of Amsterdam. In the past, Depot BG has hosted various events including film, exhibition, pop-up dinner…and its door is always open for new ideas & collaborations.
8. Bar22 (Wolvenstraat 22-24) offers its space to host various events: for example, an online retailer ThinksILIKEThinkILOVE has launched an evening pop-up shop here, creating an interesting atmosphere of vintage shopping party.
9. One Day Shop HTNK (Wibautstraat 127) is an annual fashion event that offers a platform for designer labels, photographers, illustrators as well as accessories designers. The participants have been growing into more than 50 vendors for the last event. It takes place at Club Trouw, where music, food and fashion together create an exclusive fashion marketplace & party.
10. Ultra de la Rue (Oudekerksplein 30) is a fairly new initiative in Amsterdam’s Red Light District. A group of artists and designers are temporarily leasing the space, creating a mixed use space as gallery, café bar and store. The space is located at a fantastic central location with a little taste of history and eroticism. Why not grab a coffee chat and brainstorm collaborative events with Ultra de la Rue?
Want to share more examples of Collaborative Store? Please feel free to leave a comment or pin your example at our Pinterest board of Collaborative Store.